Who said Santa doesn’t exist?

13/12/2011 By Liz Lancashire Marketing to children, let’s be honest, it’s a bit of a minefield. Hot topic at the moment is the Littlewoods TV and radio ad. Was is a bad decision? Not only does it mark Father Christmas down as surplus to requirements in the...

Engaged or left on the shelf?

21/11/2011 By Deborah Wroe Engagement is a funny old word…..engaged with your audience, engaging copy, engagement with fans. Is it just another word for that turns people off ? It shouldn’t be. No longer a binding, ‘promise to marry’ it can also mean to...

Massive turn on or complete turn off?

14/10/2011 By Liz Lancashire Crowdsourcing, carbon neutral, inboxing – just a few of the ‘buzz’ words that appear in copy everywhere. So fast are new words being invented, or new uses for existing words being created, that it can be hard to keep up....

Sense of purpose

15/9/2011 By Deborah Wroe No, not as in ‘Why are we here?’, or ‘Is there a god?’. BUT more why are you doing what you are doing? What is the purpose? You can spend your marketing budget however you want, but before you start throwing money at a project you do need to...

Ironed out briefs get you nice proposals

17/8/2011 By Liz Lancashire What did your mother always tell you? To wear clean underwear in case you have an accident and end up in hospital? She had a point. She was just being prepared. And to quote another cliche, ‘proper planning prevents p*ss poor performance’,...

She shoots she scores

5/7/2011 By Deborah Wroe Who saw Panorama last night (Monday 4 July) called ‘Why Hate Junk Mail’ ? I did, and if I was a consumer with no knowledge of direct marketing I would be mighty confused by now, and I would be assuming that all mail is junk and that a high...